Me on Twitter

Twitter launched two billboard campaigns in summer 2019, using real Tweets from real people to express the power of Twitter.

Me on Twitter started the campaign where real people compared their personas on Twitter vs. other platforms.

Twitter Is followed up shortly after where showed the different ways that people on Twitter define the platform.

On social, we unfollowed everyone but the users highlighted and then slid into their DMs with a photo of their billboards. They loved it!