Afterpay x HBX

We brought the Afterpay Dropshop back and partnered up with HBX for exclusive access to limited edition sneaker releases. I helped lead the team with internal creative concepting, our Brand partnership identity, external client communications, and asset delivery. Assets ran across HBX’s site and socials, Afterpay site, app and socials.

We then partnered with HBX in New York where we led an invite-only panel discussion on drop culture, while also providing exclusive shoe drops from HBX to those only on Afterpay.